ABOUT ME
From Patterns to Pixels
Hej, I'm Shannah, and my journey in fashion began over a decade ago in Auckland, New Zealand, where I developed my technical foundation in patternmaking and design. What started as technical expertise has evolved into something much bigger: a vision for how digital innovation can transform the entire fashion development process.
My career has taken me from New Zealand to wholesale and retail menswear brands across Melbourne, Australia. As an end-to-end design manager, I travelled extensively to China working directly with suppliers and overseeing everything from initial research to final production. I've navigated strict retail critical paths, managed complete fashion operations, and expanded into new categories. These experiences taught me that successful fashion isn't just about great design - it's about understanding the entire business ecosystem.
Now based in Sweden, I've made a strategic pivot that combines my decade of traditional fashion expertise with cutting-edge 3D technology. This isn't just about learning new software; it's about revolutionising how fashion brands approach development, sustainability, and market speed.
Expertise
Real-World Fashion Experience: I don't just understand 3D software - I understand the fashion business. From supplier negotiations in China to managing critical production timelines, I've lived the challenges that fashion brands face every day. This means when I create digital solutions, they're grounded in commercial reality, not just technical possibility.
Pattern-to-Production Expertise: My patternmaking background means I can develop factory-ready patterns with full grades directly in CLO3D. This isn't just visualisation - it's complete technical development that can go straight to offshore production, dramatically reducing sample times and costs.
End-to-End Design Management: Having managed entire fashion operations from research and design through to marketing and e-commerce, I understand how digital development fits into the bigger picture. Whether you need enhanced e-commerce visuals or streamlined supplier communication, I know how each piece connects.
Business-Minded Creative I'm not just a creative - I understand the business side of fashion. My solutions work within your operational realities and deliver measurable improvements to your development process.
Transform Your Process
Fashion's future is digital, sustainable, and efficient. Let's discuss how to position your brand at the forefront of this transformation.
